Game Theory: How Loot Boxes HACK YOUR BRAIN!

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  • Published on:  Wednesday, January 10, 2018
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    If you’re watching videos on this channel, then you’re aware of LOOT BOXES, those wonderful new micro-transactions that have begun to define the AAA gaming experience. Unsurprisingly, people have some strong opinions about Loot Boxes, so I’m actually not going to weigh in on one side or the other. Instead, let’s talk about how loot boxes actually work. Get ready for some psychology, Loyal Theorists, cuz in this episode, I’ll present the scientific facts that explain how loot boxes psychologically affect and train our brains!

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  • pando


     2 years ago +12514

    So... did you text Nicholas back?

  • Reeceeboy2410


     2 days ago

    I'm not rule maker but does this seem fair:
    1) loot boxes and in app purches are ok
    2) you must be able to obtain the item without the money
    3) the item must be obtainable within no more than 2 hours of it being purchasable

    This ensures you could fast forwards but after the first purchase that's it

  • toad


     7 days ago

    Using this logic:

    pokemon cards are now gambling

  • Pavlos Papapavlou

    Pavlos Papapavlou

     7 days ago


  • cornelius rosenaa

    cornelius rosenaa

     7 days ago

    Hello from 2020

  • Cutegodzilla


     14 days ago

    Any 2020 peeps

  • Mohd Redhuan

    Mohd Redhuan

     21 days ago

    I wonder why its design look like kaaba

  • Somebody Likes Bacon

    Somebody Likes Bacon

     1 months ago

    Are we just going to ignore the Luigi minigames in Super Mario 64 DS.

  • Hue Hue

    Hue Hue

     1 months ago

    Man we live in a dystopia already.

  • C. D. Dailey

    C. D. Dailey

     1 months ago

    I just came from the Game Theory Candy Crush video. In my comment, I mentioned the skinner box. In thins video the skinner box is fully explained. That is great. Actually all of the stuff in this loot box video also applies to Candy Crush. There is a reward of leveling up whenever one beats a game. It is a randomized reward, because the candy that appears in the squares is random. There is a little bit of skil and strategy required to match candy, which gives an illusion of choice. The early game is very easy to win. One gains a lot of levels right away. It is an incentive. It is also a sunk cost in the sunk cost fallacy. It is more tempting to play Candy Crush for too long instead of quit because one doesn't want to waste that sunk cost of gaining the levels. I think the lootboxes in a video game is similar to that in a slot machine. It is a randomized reward that hacks the brain. I think there may be something else like that. The game I am currently playing is Magic the Gathering Arena. It has virtual booster packs. They can be bought with virtual currency. Getting the currency can be done by completing in game actions or by paying real world money. Each pack has a set of randomized virtual cards. These cards are used to build a collection and used in a deck for play. If one is building a deck, they are after very specific cards. So they open lots of booster packs to get them. So it is basically a randomized reward. Opening a booster pack always comes with an animation of the cards bursting out of the pack with a burst of light. Once I watch the video, I see that it really shoots up the dopamine. It doesn't matter what is in the pack. The animation happens anyway. The virtual booster packs is like the game equivilent to loot boxes. Yet it is also just like the traditional booster packs for the traditional Magic the Gathering game. It is not just Magic that does this. I remember the Pokemon card game doing the same thing. It seems that TCGs in general do randomized booster card packs. I think this is probably something a lot like gambling and loot boxes. There is a connection here. Maybe booster card packs are not ethical. It kind of disturbs me that children aquire them. I wonder if anybody ever pointed this out. I wonder if the government will ever make booster packs illegal. That is something to ponder.

  • Daniel Ramsey

    Daniel Ramsey

     1 months ago

    If you think about it hard enough, the "Big Red Button" theory is freaking true! Not only does it symbolize uncertainty, but just the fact that if it rewards you for Pressing it in the first place makes that Rush all the more valid!

  • Azaxie


     1 months ago +1

    Looking back at this video helped me with a school project on dopamine :)

  • Mental Duck

    Mental Duck

     1 months ago

    a surprise mechanic tested and designed to get the consumer hooked on the idea that they could possibly get the item in question its not deemed gambling because you always get something my man i can still gamble for that million and still get 10 bucks instead same with a kids favorite kinder egg they'll ask for more because they didn't get the toy they wanted but its less severe theres like 3 to 5 of things you can get but in gaming theres hundreds making your chances 0.01 percent chance of getting the thing you wanted

    game devs: please enjoy our game its for your enjoyment snickers in the background

  • I Found The_avacados 30

    I Found The_avacados 30

     2 months ago +1

    What I hate about Overwatch loot boxes is that they glow gold tricking you into thinking that you got a legendary, when most of the time you didn’t get anything close to a legendary

  • Hustensaft


     2 months ago

    lern deutsch

  • Lone Woof Can Meow

    Lone Woof Can Meow

     2 months ago

    There is a game that I love soo much and if you want to buy so.ething very very cool in USA dollars it's only 10 dollars but in my country's money (TL) its 70. How?!?

  • Uni Ku

    Uni Ku

     2 months ago

    I Gotta Hand It To Ya Matpat, That Was A Pretty Creative Intro Scene.

  • Ziad Nader

    Ziad Nader

     2 months ago

    Tbh the film theory intro I'd better

  • Cinnamon Roll

    Cinnamon Roll

     2 months ago +1

    Im lucky enough to have the restriction of being a kid. Im not bothered to ask my parents and i need their permission, so i dont buy anything!

  • killercanadian01


     2 months ago

    #Spreadtheanswer. Send this video and part 2 to everyone and everything to show the corruption of loot boxes #SaveGamerLives for those corrupted by these infallible machines.